Macy's Herald Square
New York City
2009

The Macy's Believe sign is part of Macy's holiday decorations in the winter months and an integral part of their Believe campaign.


The inspiration for Macy's Believe campaign was the heartwarming true story of 8-year-old Virginia O'Hanlon, who wrote a letter to the New York Sun newspaper in 1897 asking if there really was a Santa Claus.

https://en.wikipedia.org/wiki/Macy%27s_Herald_Square


Macy's Herald Square (originally named the R. H. Macy and Company Store) is the flagship of Macy's department store, as well as the Macy's, Inc. corporate headquarters, on Herald Square in Manhattan, New York City. The building's 2.5 million square feet (230,000 m2), which includes 1.25 million square feet (116,000 m2) of retail space, makes it the largest department store in the United States and among the largest in the world.

The Macy's building was completed in 1902 after the store had occupied several previous locations in New York City. The building was added to the National Register of Historic Places and was made a National Historic Landmark in 1978.

https://www.businesswire.com/news/home/20131106005226/en/Macy%E2%80%99s-%E2%80%9CBelieve%E2%80%9D-Campaign-Continues-to-Help-Make-Wishes-Come-True-for-Children-Across-America-This-Holiday-Season#:~:text=The%20inspiration%20for%20Macy's%20Believe,really%20was%20a%20Santa%20Claus.